A concept for the ID re-branding project. Let's see what i've created so far. The basic idea is creating an ID for a family channel. Something fresh and calm, relax feel is the main subject here. With the basic theme color idea, I chose orange, just because it offers a fresh look for a whole concept for a family channel. White borders gives cartoony, funny and relax feel to the graphics animation. Nothing fancy with the movement and so forth, just a subtle animation with a depth of field (dof) effect from the AE camera. Elements made using AE plugin, Zaxwerks 3D serpentine and 3D text using Zaxwerks Pro Animator.